Tailored study design
10+ grocer partners in network
Participant screening
In-context environment
Blinded evaluations
A/B testing
Placement testing
Pricing tests
At-shelf tastings
At-home evaluations
Powerful survey platform
Hedonic liking scales
Just-about-right (JAR) evaluations
Check-all-that-apply (CATA) evaluations
Qualitative feedback
Participant exit interviews
Operator feedback
Comprehensive analysis
Full report
Dynamic dashboard
Significance testing
Paired response summaries
Correlation analysis
Penalty analysis
Industry benchmarks
Popular use cases
Impact for the whole team
Research & Development
Guide product development with sensory insights on your product, potentially alongside a benchmark, to uncover opportunities to boost satisfaction and determine if your product is ready for market
Marketing
Shape GTM with A/B testing and consumer feedback on pricing, packaging, menu descriptors, and potential use cases. Measure interest amongst different demographics to find your target consumer
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Sales and Fundraising
Develop proofpoints for restaurants, retailers, and investors with data-driven sales stories and statistically robust evidence of superiority against competitors
Get feedback in just 3-4 weeks
Set your objectives
Choose multiple objectives from a wide range of potential learnings and outcomes across:
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Supporting product development
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Refining your go-to-market strategy
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Gathering proof points for sales and fundraising
1
Design your study
Choose from Palate’s list of 10+ grocer partners across NYC and SF to stock your product for a pop-up event. Customize your study to include:
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Benchmarks
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A/B test of packaging, pricing or placement
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At-home survey on preparation, sensory, and usage occasions
2
Recruit participants
3
Consumers are recruited and screened
from Palate’s database based on their:
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Demographics (e.g., age, gender, income
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Attitudes (e.g., dietary habits, feeling towards plant-based products
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Custom traits of your choice
Gather at-shelf feedback
4
Qualified participants visit the shelf containing
your product and fill out a survey to gather feedback on:
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Trial rate
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Drivers and barriers to trial
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Overall perception, branding, and visibility
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Pricing, messaging, Claims
5
Take action
Palate analyzes the results to recommend next steps:
• Readout with Palate
• PowerPoint report (study overview, executive summary, statistical analysis, R&D exhibits)
• Dynamic Excel dashboard
